AI Company Co-Founder Addresses Ethics of Tom Cruise ‘Deepfake’ Videos

That, however, may be a challenge, Graham said, because AI-generated content such as deepfakes could be crossing an ethical line. Deepfakes are a form of manipulated media that can make anyone appear to be doing or saying anything – for instance, Tom Cruise, who was depicted by a person digitally altered to resemble the actor in the TikTok videos.